Readership measures what social misses

Readership is another way of saying "unique visitors" to an article online. It is the number of people who visited an article.

Memo reports a full seven days of an article's readership (although most readership occurs within the first three days of publication).

Just as marketing and paid media teams can see how many people visited owned and paid content, now Comms teams can see how many people visited their earned placements.

No. Most media monitoring tools report article volume, potential reach (aka impressions), and sometimes social engagement with those articles.

You may see "readership" reported for an article, but unless your vendor or agency is a customer of Memo, this is likely a misnomer. 

Actual article readership is defined as the number of unique visitors to that article page within the first 7 days of publication, which is what Memo reports.

Memo partners with publications to pull their on-page engagement activity by integrating with existing analytics tools (such as Google Analytics, Chartbeat, custom data feeds, etc).

The next question we usually get asked is why publishers are willing to release this data.

Memo's pitch to publishers is simple: editorial content is being undervalued because the industry publishers depend on – PR & Comms – can’t measure it. This means publishers lose out on stories to more measurable channels like YouTube, reporters lose exclusives to social influencers, etc. When publishers work with Memo, they can showcase how valuable their content is.

Memo also offers a revenue split to the publisher, so it’s really a no-brainer!

Prior to founding Memo, our CEO founded SimpleReach, which provided analytics for virtually every major publisher for ten years. He spent a decade building those relationships and becoming a trusted steward for their data.