Level up your Meltwater reporting with Memo

Forward-looking brands have added Memo to their comms stack for accurate data on earned media.

If you're left wanting:

  • No-BS reporting on how many people saw your coverage
  • A clear view of what outlets perform for your industry
  • A new way to calculate the $ value of your PR

...then read on below, or book a demo to learn more.

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THE BIG DIFFERENCE

Only Memo reports article readers

Memo connects you with article-level readership data, direct from thousands of publications.

Many customers use Meltwater for media monitoring, but come to Memo when they need reliable data.

SHOW ME ON A DEMO MELTWATER VS MEMO
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How are Meltwater and Memo different?

Both Meltwater and Memo are tools used by comms teams to track news coverage of their brands.

While Meltwater provides monitoring across a wide range of sources, Memo is focused on tracking what actually gets read and how comms teams can action that intel.

What we have in common:

  • We both offer media monitoring. Meltwater boasts a high volume of outlets; Memo focuses on the outlets driving readership for your brand.

  • We both offer databases of reporters. Meltwater tells you who writes about your industry; Memo tells you who gets read.

The biggest difference is:

  • Only Memo reports article readership, which is the building block to insights like what outlets, angles, and topics are getting the most eyeballs for your brand.

  • Memo's dashboard and features are purpose-built for surfacing comms insights – not just who wrote about you.
WHAT YOU CAN DO

Welcome to measurement bliss

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Report no-BS numbers

Finally. No need to explain the "potential" in potential reach or defend inflated numbers.

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Find things you’re missing

Track readership for industry peers to surface the media opportunities you're missing

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Quantify the value of press

Readership provides an apples-to-apples metric with marketing, so you can report a $ ROI on your PR

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Hone your media list

Readership reveals the outlets and reporters driving results for your industry.

TESTIMONIALS

What customers and partners are saying

We need more platforms like Memo that have real metrics, straight from publications—tools that help give a more holistic view of the PR landscape.”

DIRECTOR OF MEASUREMENT & INSIGHTS Jenna Clark, Google

Brands deserve fast, accurate PR data. We’ve embraced Memo’s readership data as a way to show actual results for our clients’ communications programs.”

SVP OF ADVANCED ANALYTICS Geoffrey Sidari, WE Communications

Memo is proving the value of editorial content by premium publications. This is a mission our entire industry should get behind.”

CHIEF DIGITAL OFFICER Matt Minoff, Meredith
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"Reality check: A media hit doesn't equal readership, engagement or sway," writes Eleanor Hawkins for Axios Communicators.

PR's metrics are outdated; there's no question about it. Today, "we can follow the clicks," adds Memo CEO Eddie Kim. "CCOs can walk into the boardroom and say 'Here's how many people saw the story, here's the dollar value and here's the return on earned media.'"

Business Insider
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Insider breaks down the pitch that led the investors in category-defining companies like Uber and Robinhood to back Memo.

"Memo addresses a specific problem," writes Insider. "Hundreds of millions of people read online articles, but there is no simple way to access to publisher data."

FAQ

Need clarification?

Can Memo replace Meltwater?

That depends on your needs. Meltwater's media monitoring capabilities are among the best out there. The comms teams that have replaced Meltwater with Memo tend not to care about every single mention; they'd rather focus on the articles driving readership and results for them.

Does Meltwater also report readership?

No. Meltwater reports potential reach (aka impressions) for articles, as well as social engagement with those articles.

Actual article readership is defined as the number of unique visitors to that article page, which is what Memo reports.

How does Memo get readership data?

Memo partners with publications to pull their on-page analytics from various integrations.

The next question we usually get asked is why publishers are willing to release this data.

Our pitch to publishers is simple: editorial content is being undervalued because the industry publishers depend on – PR & Comms – can’t measure it. This means publishers lose stories out to more measurable channels like YouTube, reporters lose exclusives to social influencers, etc. When publishers work with Memo, they can showcase how valuable their content is.

Memo also offers a revenue split to the publisher, so it’s really a no-brainer!

Why do publishers give data to Memo but not Meltwater?

Prior to founding Memo, our CEO founded SimpleReach, which provided analytics for virtually every major publisher for ten years. He spent a decade building those relationships and being a trusted steward for their data.

When the data’s so good, why wait?

Memo works with the world's biggest and fastest-growing brands to stay on top of readership trends. Will you join them?

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