TaylorMade Senior Director of Media Ryan Lauder has spent 25 years helping to grow one of the world’s most respected golf brands across marketing and media in both the US and Europe. In this fireside chat, Ryan shares his perspective on the shifting macro and micro trends in the comms industry in the pursuit of transparency and attribution.
We cover:
where media and PR fit in when it comes to marketing a brand today
evolution of data in media and comms
how to leverage data for strategy at macro and micro levels
