Get the 2023 Crisis Index

What factors fuel a fire, and what helps douse the flames? 

Memo analyzed how people engaged with news of major brand crises over the past 12 months to identify key learnings for comms. What's inside:

• How brand responses impact readership
• What's driving the news cycle for brand boycotts
• Why celebrities are your double-edged sword
• 5 crisis comms action items backed by data
• ....and much more