Get the 2023 Crisis Index
What factors fuel a fire, and what helps douse the flames?
Memo analyzed how people engaged with news of major brand crises over the past 12 months to identify key learnings for comms. What's inside:
- How brand responses impact readership
- What's driving the news cycle for brand boycotts
- Why celebrities are your double-edged sword
- 5 crisis comms action items backed by data
- ....and much more