2023 Crisis Index

Get the 2023 Crisis Index

What factors fuel a fire, and what helps douse the flames? 

Memo analyzed how people engaged with news of major brand crises over the past 12 months to identify key learnings for comms. What's inside:

  • How brand responses impact readership
  • What's driving the news cycle for brand boycotts
  • Why celebrities are your double-edged sword
  • 5 crisis comms action items backed by data
  • ....and much more