2024 Presidential Candidate Readership

TRENDS AND TAKEAWAYS

• Readership for election-related content was highly event-driven, with spikes closely aligning with legal developments, debates, conventions, and candidate shifts. Election readership reached a daily high on September 11th, following the Presidential Debate with 172M readers.
• 43% of people reading about the Presidential election were reading about Trump. Of that readership, Trump’s controversial presence sustained high levels of public interest, especially around legal woes and the Jan 6. Trial, which accounted for 32% of his overall readership.
• Election readership picked up in late July when Biden dropped out of the race & endorsed Harris for President and Trump was shot at a rally. Readers showed increased interest in Harris, with her average readership 46% higher than Biden’s had been previously.
• The vice-presidential pick was a widely followed topic for both parties, with readers showing sustained interest, from early speculation about potential candidates through the final selection, driving 942M readers overall.
• Key issues like education and immigration were top priorities for voters across party lines, making up 20% of voter issue readership.
• For Democratic readers, reproductive rights emerged as a significant focus, while Republican readers showed greater engagement with topics related to the economy and national security